Google Search's AI Mode is rolling out in the UK
Google has rolled out its AI Mode feature for Search in the UK, following its initial launch in the US earlier this year. The AI Mode provides more conversational and concise responses, using Google's Gemini 2.5 model to answer multi-part questions and compare products or plan trips. However, this feature comes with potential issues, such as the possibility of "hallucinations" (inaccurate information) and a reduction in click-through rates on traditional search results. A Pew Research Center report found that users who receive an AI summary click on a traditional result almost 50% less, with only 1% clicking on the link provided within the AI summary. This pattern can pose problems for website traffic and the accuracy of AI-generated information. Google has acknowledged these concerns, but the company is still rolling out the AI Mode feature to the UK market.
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