Epic says it has proof Apple was scaring users off third-party app stores

Epic Games claims that the recent iOS 18.6 update has significantly improved the process for installing third-party app stores on iOS devices. According to Epic, the drop-off rate for installing the Epic Games Store on iOS has decreased from 65% to around 25% since the update, which streamlined the installation process from 15 steps to 6, eliminating a "scare screen" and other barriers. Epic argues that while the update is a step in the right direction, Apple's continued "anticompetitive behavior" towards third-party app stores still violates the EU's Digital Markets Act. The company also criticizes Google's 12-step installation process for the Epic Games Store on Android, alleging that it "sabotages" more than 50% of install attempts through a "deceptive user interface." Overall, the article highlights Epic's ongoing efforts to challenge the dominance of Apple and Google's app store policies, with the company claiming to have evidence of improvements in iOS but continued concerns about the broader competitive landscape for third-party app distribution.