Citing New Rules, Meta Says It Will End Political Ads in E.U.

Meta, the parent company of Facebook, has announced that it will end political advertising in the European Union (EU) starting in October. The decision cites a forthcoming EU regulation that Meta claims presents "unworkable requirements." The move comes as the EU is set to implement new rules governing digital services and platforms, which are aimed at addressing concerns over the spread of misinformation and the influence of political advertising on the democratic process. Meta has stated that the new regulations would make it impossible for the company to continue offering political ads in the EU. The decision will affect advertisers who wish to run ads related to social issues, elections, or politics in the region. While the move is seen as a response to the upcoming EU regulations, it also highlights the broader challenges faced by social media platforms in navigating the complex landscape of political advertising and content moderation.