So Many Brands Are Calling Their Basic Tech 'AI' Now: Here's Why I'm Worried

The article expresses concern about the increasing misuse of the term "AI" (Artificial Intelligence) by various brands to promote their basic technology products. The author notes that at tech shows, they have observed many brands incorrectly labeling their products as AI-powered, even when the technology does not meet the true definition of AI. The article suggests that this practice is driven by the desire of brands to capitalize on the hype and perceived value associated with AI technology. However, the author argues that this trend is problematic as it can mislead consumers and dilute the understanding of what AI truly is. The article emphasizes the importance of maintaining a clear and accurate distinction between genuine AI-powered solutions and simpler technology that does not meet the criteria of true artificial intelligence. The article's main concern is that the widespread misuse of the AI label could undermine the public's trust in the technology and its potential benefits, ultimately hindering the proper development and adoption of AI.