Apple brings its online retail store to Saudi Arabia

Apple has launched its online store in Saudi Arabia, allowing users in the country to purchase Apple products directly from the company's website. The move is set to be followed by the opening of physical retail locations in the country by 2026. As part of the expansion, Apple's Saudi Arabian site will offer support and engraving in Arabic. Additionally, the company is releasing its Store app in the country. Previously, Apple products were only available through authorized resellers in Saudi Arabia. The launch of Apple's online store in Saudi Arabia aligns with a broader trend of tech companies investing more in the country, despite its human rights issues. During President Trump's visit to the Middle East in 2017, Saudi Arabia announced the formation of Humain, a new AI company owned by the country's Public Investment Fund, which has since partnered with several major US tech firms.