Amazon, Google Probed by FTC Over Search Advertising Practices
The US Federal Trade Commission (FTC) is investigating Amazon and Google over their search advertising practices. The investigation is focused on whether the tech giants have misled advertisers who place ads on their platforms. The FTC is examining the algorithms and policies used by Amazon and Google to determine how they display and rank search results, and whether these practices have disadvantaged certain advertisers or provided unfair advantages to the companies' own products and services. The probe comes amid growing scrutiny of the dominance of large tech firms and concerns about their market power and potential anticompetitive behavior. The FTC's investigation is still in its early stages, and the outcome remains uncertain. However, the findings could have significant implications for the digital advertising industry and the competitive landscape in the tech sector.
Source: For the complete article, please visit the original source link below.
