Technology9/12/2025TechCrunch

Apple delays release of iPhone Air in China due to pending approval of eSIM

Apple delays release of iPhone Air in China due to pending approval of eSIM

Apple has delayed the release of its latest iPhone model, the iPhone Air, in China due to pending approval of the device's eSIM technology. The eSIM, or embedded SIM, allows users to activate and manage their cellular plans directly on the device without the need for a physical SIM card. The delay is likely a result of regulatory hurdles surrounding the approval of eSIM technology in China. The Chinese government has been cautious about the adoption of eSIM, as it could potentially disrupt the country's mobile network ecosystem. The iPhone Air, which is designed to be eSIM-only, is affected by this delay. Apple has not provided a specific timeline for the device's release in China, but the company has stated that it is working closely with Chinese authorities to resolve the issue. This delay highlights the challenges tech companies face when introducing new technologies in markets with complex regulatory environments. It also underscores the importance of securing regulatory approval for innovative features, especially in strategic markets like China.

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