The return of alcopops: sales are booming – and the reason is worrying
The article discusses the resurgence of alcopops, a type of flavored alcoholic beverage, particularly among younger consumers. Alcopops, which have been around for about 30 years, are seeing a significant increase in sales, with brands like BuzzBallz, Bacardi Breezer, and Smirnoff Ice making a comeback. The reason for this trend is considered worrying, as it suggests that alcohol consumption, especially among younger generations, is on the rise. The article suggests that the appeal of alcopops lies in their sweet, easy-to-drink nature, which may be masking the high alcohol content and contributing to increased alcohol consumption among younger individuals. The article highlights the need for greater awareness and regulation around the marketing and consumption of these types of alcoholic beverages, particularly in the context of public health concerns.
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