WhatsApp will test a monthly cap on messages ignored by recipients
WhatsApp is testing a new anti-spam feature that limits the number of messages accounts can send without a reply from the recipient. The company is experimenting with different limits, aiming for a number that only targets high-volume senders and spammers. All messages from individuals and businesses will count toward this cap, but if the recipient replies, those messages are removed from the monthly tally. WhatsApp will show a warning to accounts nearing the limit, and average users are unlikely to reach it. The trial is the Meta-owned company's latest attempt to address its ongoing spam and scam problem, which has included measures like the ability to unsubscribe from businesses' marketing messages and notifications when someone not in a user's contacts adds them to a group.
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