It only took two years for Vimeo to realize deleting all of its TV apps was dumb
Vimeo, a business-focused video sharing platform, has brought back its Apple TV app after discontinuing all its TV apps in 2023. The rebuilt app allows users to access Vimeo's curated library, personal uploaded videos, and saved watchlist. It supports enhanced playback features like chapters, speed controls, and multi-language options. Vimeo originally pivoted away from being a direct YouTube competitor in 2017, focusing more on enterprise services for businesses and professional creatives. The reintroduction of the TV app suggests Vimeo's strategy to provide a convenient way for users to access their Vimeo content on their home screens, without relying solely on casting from mobile devices.
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