Amazon’s Fire TV Stick 4K is getting a new name soon

Amazon is expanding its lineup of 4K-capable streaming sticks, with the introduction of the $39.99 4K Select, which will be released on October 15th. The company's existing offerings, the 4K and the 4K Max, have been causing confusion among customers due to their similar names and pricing. The Fire TV Stick 4K, which is the superior device with support for Wi-Fi 6, Dolby Vision, and Dolby Atmos, as well as more memory, will be getting a new name in the coming weeks to help customers differentiate it from the other models. The specific new name has not been announced yet, but it's likely that Amazon will choose a more descriptive title to better reflect the device's capabilities. The article notes that the current naming convention can be misleading, as the 4K Select costs as much as the 4K Max, while the standard 4K is available for $24.99. Clarifying the differences between the models through updated branding should help customers make more informed purchasing decisions.