Epic Games says Apple’s new install process cuts user drop-offs by 60%
Epic Games, the developer of the popular game Fortnite, has reported a significant improvement in user growth since Apple implemented a new installation workflow in iOS 18.6. According to the company, the new process has led to a 60% decrease in user drop-offs. The change was prompted by the European Union's Digital Markets Act (DMA), which requires Apple to allow alternative app marketplaces on its devices. While the initial installation process was more complex, the new workflow has made it easier for users to access these alternative platforms. This development is seen as a positive step in the ongoing debate surrounding Apple's App Store policies and the company's control over the mobile ecosystem. The reduced drop-off rate suggests that users are more willing to explore alternative app distribution options, potentially leading to increased competition and innovation in the market.
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