Ditch ‘shrink it and pink it’ women’s trainer design, say experts
The article discusses the limitations of the traditional approach to designing women's running shoes. Experts argue that the "shrink it and pink it" strategy, where manufacturers simply miniaturize and add feminine colors to shoes designed for men, is inadequate. A study of female runners in Canada has highlighted the shortcomings of this approach, which fails to account for the unique anatomical differences between men and women. The article suggests that sports footwear companies need to take a more comprehensive and gender-specific approach to designing running shoes for women. Over the past five decades, billions of dollars have been invested in developing shoes that prevent injury, maximize comfort, and boost performance. However, the article suggests that this effort has not fully addressed the specific needs of female runners.
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