Technology2/12/2026Bloomberg

AI Startup Nabs $100 Million to Help Firms Predict Human Behavior

AI Startup Nabs $100 Million to Help Firms Predict Human Behavior

Simile, an artificial intelligence startup, has secured $100 million in new funding to help companies predict human behavior. The startup's technology aims to assist businesses in forecasting customer purchasing patterns and anticipating questions that may arise during earnings calls. By leveraging AI capabilities, Simile's platform seeks to provide companies with valuable insights into consumer behavior and market trends. This investment will enable the startup to further develop its predictive analytics capabilities and expand its reach across various industries. The funding round was led by prominent venture capital firms, underscoring the growing demand for AI-driven solutions that can enhance business decision-making and customer experience. As companies increasingly rely on data-driven insights, Simile's technology is positioned to help organizations better understand and respond to the evolving needs and preferences of their target audience.

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