Netflix uses generative AI in one of its shows for first time

Netflix has used generative AI technology in the production of its Argentinian science fiction series, "El Eternauta" (The Eternaut). This marks the first time the streaming giant has incorporated such AI-generated footage into one of its shows. According to Ted Sarandos, Netflix's co-chief executive, the use of this technology is not just about making films and programs cheaper, but also about helping creators to improve the quality of their work. Sarandos believes that the integration of generative AI can assist in enhancing the overall production process and the final output. The decision to utilize this AI-driven approach in "El Eternauta" represents Netflix's exploration of new technologies and its commitment to staying at the forefront of innovative storytelling techniques. This move could potentially pave the way for more widespread adoption of generative AI in the entertainment industry, as Netflix continues to push the boundaries of what is possible in the world of television and film production.