Substack turns on iOS in-app payment option for all paid newsletters

Substack, the popular newsletter platform, has now enabled the in-app purchase option for all paid publications on its iOS app. This new feature, which was previously tested with 30,000 creators, allows users to subscribe to any paid Substack newsletter directly within the app, making the process much faster and more convenient. However, there is a caveat to this new feature. Subscriptions paid for through the iOS app are likely to be more expensive than usual, as Substack has to accommodate Apple's cut of the revenue. To ensure that creators take home approximately the same amount, Substack automatically sets higher prices for in-app purchases, though creators can adjust the prices if they choose to. Alternatively, users can still subscribe to their favorite Substack creators without the higher prices by using the external payment links, which Apple now allows iOS apps in the US to include, following a legal ruling in the Epic Games lawsuit.