Technology8/12/2025Wired

Trump Family–Backed World Liberty Financial Sets Up $1.5 Billion Crypto Treasury

Trump Family–Backed World Liberty Financial Sets Up $1.5 Billion Crypto Treasury

World Liberty Financial, a company backed by the Trump family, has set up a $1.5 billion crypto treasury. The deal will transform the company into a platform for investing in the price of its own cryptocurrency. This move aims to capitalize on the growing interest in digital assets, even as the crypto market experiences significant volatility. The company plans to use the treasury to provide liquidity and support the price of its coin, potentially attracting more investors and driving up its value. However, the involvement of the Trump family has raised concerns about potential conflicts of interest and the overall transparency of the venture. The article notes that the deal represents the latest effort by the Trump family to capitalize on the crypto craze, raising questions about the motivations and potential risks associated with this new business venture.

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