Technology8/2/2025Engadget

YouTube is testing Instagram-style collabs

YouTube is testing Instagram-style collabs

YouTube is testing a new collaboration feature, similar to Instagram and TikTok, that allows creators to add collaborators to their videos. The feature is currently being tested with a small group of creators, and it displays the collaborators' names next to the creator's name on their channel. The collaborators can also be recommended to each other's audiences. The process of adding collaborators is likely to be similar to Instagram and TikTok, where the creator who uploads the content invites another account as a collaborator, and the collaborator has to approve the invitation. It's unclear whether the collaborators can see details typically reserved for the uploader's eyes. The company will be taking the testers' feedback into account before deciding whether to give the feature a wide release.

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