Google’s new AI feature lets you virtually try on clothes

Google has introduced a new AI-powered feature that allows users in the United States to virtually try on clothes. The feature is integrated into Google's Shopping Graph, which can be accessed through Google Search, Google Shopping, and Google Images. This technology enables users to see how different clothing items would look on them, without physically trying them on. The feature uses advanced computer vision and machine learning algorithms to map the user's body and overlay the selected clothing item. This innovative feature aims to enhance the online shopping experience by providing customers with a more personalized and interactive way to explore and select apparel. It could potentially reduce the number of returns for online purchases, as users can now better visualize how the clothes would fit before making a purchase. The launch of this feature is a significant step forward in the integration of AI and e-commerce, making the shopping process more convenient and efficient for consumers.