India’s Rapido begins testing food delivery to take on Swiggy, Zomato

Rapido, an Indian bike-sharing and delivery startup, has begun testing a food delivery service in Bengaluru, India. The company's beta service is currently available in three key localities in the city, with plans for a broader rollout in the future. The move by Rapido marks its foray into the highly competitive food delivery market, which is currently dominated by players like Swiggy and Zomato. By leveraging its existing network of bike riders, Rapido aims to offer a unique delivery experience and potentially undercut the prices of its competitors. The introduction of Rapido's food delivery service comes at a time when the Indian food delivery market is experiencing rapid growth, driven by the increasing adoption of online ordering and the pandemic-induced shift in consumer behavior. This new offering from Rapido is expected to intensify the competition in the sector and provide customers with more options for their food delivery needs.