Starling Bank Buys Accounting Startup to Offer Tax Tools to SMEs

Starling Bank, a UK-based digital bank, has acquired Ember, a British accounting software startup, in a move to expand its offerings for small and medium-sized enterprises (SMEs). The acquisition aims to provide Starling's SME customers with tax and bookkeeping tools, enabling them to manage their finances more efficiently. The deal comes as Starling Bank continues to focus on serving the needs of small businesses, a key part of its strategy. By integrating Ember's technology and expertise, Starling will be able to offer its SME customers a more comprehensive suite of financial services, including tax preparation and accounting capabilities. The acquisition is expected to enhance Starling's competitiveness in the SME banking market, as it seeks to differentiate itself from traditional banks and other digital challengers. The move also highlights the growing trend of fintech companies expanding their product offerings to better cater to the evolving needs of small businesses.