Technology9/25/2025Bloomberg

Instagram’s Mosseri Sees Challenge in Coming Wave of AI Images

Instagram’s Mosseri Sees Challenge in Coming Wave of AI Images

The article discusses Instagram chief Adam Mosseri's views on the impact of artificial intelligence (AI) on the video-sharing app. Mosseri acknowledges that the upcoming wave of AI-generated images poses a challenge for Instagram, as the platform will need to adapt to this new technology. He emphasizes the importance of transparency and educating users about the use of AI in content creation. Mosseri highlights the potential for AI to enhance the user experience by automating certain tasks, such as editing and enhancing images. However, he also recognizes the need to address the risks associated with AI-generated content, including the potential for misinformation and the impact on creators. The article suggests that Instagram is actively exploring ways to address these challenges, such as developing tools to help users identify AI-generated content and implementing policies to ensure the responsible use of AI on the platform.

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