Latino youth have turned ‘aura farming’ into a competitive sport | CNN

A group of rowdy spectators gathers in a public square, encircling two young men facing each other with intense looks in their eyes. The crowd points their phones at the pair, who are alternating between short dances, rhythmic movements, and striking poses. This is not a scene from “Zoolander;” the crowd is attending a championship of “aura” in Costa Rica’s capital, San Jose, according to videos posted to TikTok and Instagram. Tuesday’s event at the University of Costa Rica is one of many so-called “aura battles” that have taken off in Latin American countries, including Mexico, Argentina, and Brazil. The contests appear to be designed for virality, with young competitors often demonstrating exaggerated versions of popular TikTok dance moves for the audience. Outrageousness seems to be the point of these battles, which have no apparent criteria, judges, or rules. Instead, contestants compete for crowd reaction and are rewarded with attention and, in some cases, small cash prizes. The phenomenon may have a special appeal to youth in the region due to a culture of assembling in public areas, Frederick Luis Aldama, a humanities professor at the University of Texas at A