Apple TV+ subscriptions just rose to $13 a month

Apple has increased the monthly subscription price of its streaming service, Apple TV+, from $10 to $13 per month. The new pricing is effective immediately, with current subscribers seeing the change 30 days after their next renewal date. However, the yearly subscription and Apple One bundle prices remain unchanged. The price increase comes as Apple TV+ has seen a significant boost in viewership, with the company reporting "strong double-digit year-over-year growth." The platform has gained mainstream popularity, with shows like "Severance" proving to be a hit and the platform's sci-fi offerings, such as "For All Mankind," "Invasion," and "Foundation," generating positive reviews. Despite the price hike, Apple TV+ still remains a relatively new streaming service, having launched in 2019 at a lower price point of $7 per month. The article suggests that the platform has adopted a strategy of gradually increasing its prices, similar to the "drug dealer method of salesmanship" employed by other streaming platforms.