Technology10/17/2025Wired

ByteDance’s Other AI Chatbot Is Quietly Gaining Traction Around the World

ByteDance’s Other AI Chatbot Is Quietly Gaining Traction Around the World

ByteDance, the parent company of TikTok, is quietly promoting its AI chatbot app Cici in various countries around the world. The company is utilizing advertising and influencer partnerships to gain traction for the chatbot, which is ByteDance's alternative to OpenAI's ChatGPT. Cici is currently available in the UK, Mexico, and Indonesia, and ByteDance is actively working to expand its reach. The app offers users the ability to engage in conversational interactions with the AI-powered chatbot, similar to ChatGPT's capabilities. While ByteDance has not provided specific user numbers or adoption rates for Cici, the company's efforts to promote the chatbot suggest it sees it as a potential competitor to ChatGPT and other popular AI conversational assistants. The move also aligns with ByteDance's broader strategy of diversifying its product offerings beyond its core TikTok platform.

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