The Vision Pro Was An Expensive Misstep. Now Apple Has to Catch Up With Smart Glasses

Apple's Vision Pro, the company's high-end mixed reality headset, has been an expensive misstep. Despite its advanced features, the $3,499 price tag has made it inaccessible to mainstream consumers. As a result, Apple has reportedly shelved plans for a more affordable version of the device. Now, the tech giant is shifting its focus to developing smart glasses, a more mainstream and potentially lucrative market. However, Apple faces stiff competition from rivals like Meta, Google, and Microsoft, who have already made significant inroads in the smart glasses space. The delay in releasing a more affordable mixed reality headset and the pivot to smart glasses could put Apple at a disadvantage. The company will need to quickly catch up with its competitors and deliver a compelling product that can meet the demands of the mass market. The success of Apple's smart glasses venture will be crucial in determining the company's long-term position in the emerging wearable technology landscape.