Technology7/25/2025CNET

Apple's Secret to Keep Us Spending: New Subscription Perks in iOS 26

Apple's Secret to Keep Us Spending: New Subscription Perks in iOS 26

Apple's iOS 26 introduces new subscription perks that may encourage users to upgrade their Apple One plans, even if they don't upgrade their iPhones. The article suggests that these new features, which are not yet publicly known, could be a strategy by Apple to keep users invested in their ecosystem and spending more on subscriptions. The article highlights that while the new iPhone model may not be a significant upgrade, the updated software and subscription offerings could still make upgrading the Apple One plan an appealing option for many users. This indicates that Apple is focusing on expanding its services and subscription revenue as a key part of its business strategy, rather than solely relying on hardware sales. The article suggests that these new subscription perks in iOS 26 could be a way for Apple to maintain user engagement and loyalty, even if the latest iPhone model does not offer a substantial upgrade.

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