From Demons to Downloads: Sony’s Anime Music Goes Mainstream

Sony's Anime Music Goes Mainstream Sony Corporation is making a concerted effort to bring anime music, or "anisong," into the mainstream. Traditionally associated with niche audiences, these musical compositions from anime series are now gaining broader appeal. The company is leveraging its vast music catalog and distribution channels to promote anisong artists globally. By collaborating with streaming platforms and organizing live events, Sony aims to introduce anime music to a wider consumer base. This strategy has paid off, with several anisong tracks achieving platinum-level sales and becoming popular on music charts. The success of these anime-inspired songs highlights the growing international interest in Japanese pop culture and its associated soundtracks. Sony's push to mainstream anisong reflects the evolving landscape of the music industry, where niche genres can find global success through strategic marketing and digital distribution. As anime's popularity continues to rise, the company's efforts to bring its music to the forefront could pave the way for further crossover between anime and mainstream music.