Google Hired Lazard for Potential Ad Exchange Sale in 2020
Google hired investment bank Lazard Inc. in 2020 to evaluate the potential sale of its advertising exchange unit, according to court testimony. This comes after a federal judge declared the business an illegal monopoly in April 2022. The advertising exchange unit is a crucial part of Google's digital advertising business, which has faced increasing scrutiny over anti-competitive practices. The decision to hire Lazard suggests that Google was considering divesting the unit, potentially in response to the legal challenges it was facing. The court testimony provides insight into Google's internal decision-making and its efforts to address the concerns raised about its dominant position in the digital advertising market.
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