Disney is raising the price of Disney+, Hulu subscriptions next month
Disney is set to raise the prices of its streaming services, Disney+ and Hulu, next month. The price of Disney+ will increase from $7.99 to $10.99 per month, while Hulu's ad-supported plan will go up from $6.99 to $7.99 per month. The changes come at a time when Disney+ subscribers were already dissatisfied, with many canceling their subscriptions in protest of the company's decision to temporarily remove Jimmy Kimmel from its airwaves. The price hikes aim to generate more revenue for Disney as it continues to invest heavily in content and technology to compete in the increasingly crowded streaming market. However, the timing of these increases may be seen as particularly unfavorable, given the recent subscriber backlash. Disney will need to carefully balance its pricing strategies with customer satisfaction to maintain its subscriber base and remain competitive in the streaming landscape.
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