Encyclopedia Britannica Wants Perplexity to Stop Using Its Logos When AI Makes Stuff Up

Encyclopedia Britannica, the renowned publishing company, has filed a lawsuit against Perplexity, an artificial intelligence platform, for unauthorized use of its logos and content. The lawsuit claims that Perplexity has been copying Britannica's definitions and using its trademarks without permission. Specifically, the lawsuit includes an example of Perplexity copying Britannica's definition of plagiarism verbatim. This action is seen as a violation of Britannica's intellectual property rights and a misleading representation of Perplexity's capabilities. Britannica argues that the use of its logos and content by Perplexity could lead to consumer confusion and damage the reputation of the Britannica brand. The publishing company seeks to prevent Perplexity from continuing to use its intellectual property and is demanding financial compensation for the unauthorized use. The lawsuit highlights the ongoing challenges faced by traditional publishers as they navigate the evolving landscape of artificial intelligence and the potential for misuse of their proprietary information.