Ads on Alexa+? Amazon’s CEO is already mulling the idea

Here is a 176-word summary of the news article: Amazon CEO Andy Jassy has hinted at the possibility of introducing ads on Alexa+, the company's premium voice assistant service. During an earnings call, Jassy noted that Alexa+ offers a "delightful shopping experience" and that there could be opportunities to integrate advertising to help drive revenue and aid product discovery. Jassy also suggested that a new "subscription element" for Alexa+ could be introduced as additional features are added. This raises the possibility of an ad-free tier of Alexa+, similar to Amazon's approach with Prime Video, where users can pay extra to avoid ads. The article suggests that ads on Alexa+ would not be surprising, given Amazon's history of incorporating advertising on its other devices and services. However, the author expresses concern about the potential intrusiveness of ads interrupting the Alexa+ experience, such as by injecting sponsored results into voice queries. Overall, the article indicates that Amazon is actively considering ways to monetize Alexa+ beyond just subscription fees, including the potential introduction of advertising.