Technology10/2/2025ZDNet

The work AI should really be doing, according to these pros

The work AI should really be doing, according to these pros

The article discusses the potential impact of AI on creative careers and suggests ways in which AI could be used to support rather than replace human creatives. Experts argue that AI should be leveraged to augment and assist human creatives, rather than fully automating creative tasks. For example, AI could be used to generate initial ideas or concepts, freeing up human creatives to focus on refining and polishing the work. AI could also be used for tasks like research, data analysis, and content curation, allowing creatives to spend more time on the actual creative process. The article emphasizes the importance of maintaining a collaborative relationship between humans and AI, where the strengths of each are leveraged to produce the best possible outcomes. By focusing on using AI as a tool to empower and support human creativity, the potential negative impacts of AI on creative careers could be mitigated.

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