Reddit wants a better AI deal with Google: users in exchange for content

The article discusses Reddit's efforts to negotiate a better deal with Google regarding the sharing of user data and content. According to the report, Reddit is seeking to get more users and money from Google in exchange for providing an even larger amount of data to feed Google's AI machine. Reddit's current data-sharing deal with Google, reportedly worth $60 million per year, is now being renegotiated. Reddit wants Google to help drive more user engagement on its platform, as users often leave after getting answers from Reddit content used in Google's AI tools. Additionally, Reddit is considering a dynamic pricing system where it would be paid based on the usefulness or importance of the content it provides. The article highlights the paradox at the center of these AI licensing deals, where platforms like Reddit hold valuable data that tech companies need to train their AI models, but then those same models end up diminishing the traffic and engagement on the platforms that provided the data in the first place.