Phoebe Gates and Sophia Kianni share the playbook for scaling consumer AI and winning Gen Z at TechCrunch Disrupt 2025

Phoebe Gates and Sophia Kianni, the co-founders of Phia, will be speaking at TechCrunch Disrupt 2025 about their successful strategy for scaling their consumer AI startup and appealing to the Gen Z market. Phia has emerged as one of the hottest startups of the year, and Gates and Kianni will share their playbook for building a lasting consumer brand. They will discuss how they are using AI technology to redefine the way Gen Z shoppers interact with their products and services. The session will provide valuable insights for entrepreneurs and industry professionals looking to better understand the preferences and buying habits of the Gen Z demographic. Attendees will have the opportunity to learn from the co-founders' experiences and gain practical tips on scaling a consumer-focused AI business.
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