The Next Xbox Will Be "High-End" With A "Curated Experience," Xbox President Says

Here is a 201-word summary of the news article: Microsoft is working on a next-generation Xbox console, though details remain scarce. Xbox President Sarah Bond revealed that this upcoming machine will be a "very premium, very high-end curated experience," hinting at a more PC-like approach compared to previous Xbox consoles. Bond noted that the recently released ROG Xbox Ally handheld offers a glimpse into Microsoft's future gaming plans. The Ally emphasizes the Xbox full-screen user interface, which also allows access to other PC game stores like Steam. Bringing this PC-centric functionality to a console would represent a significant shift in Xbox's strategy. However, the current Xbox full-screen experience has been criticized as "undoubtedly frustrating" to use, suggesting Microsoft still has work to do on the software side. Additionally, the company must win back consumer goodwill after recent price hikes for the Xbox Series X|S and Xbox Game Pass. Overall, Microsoft appears to be aiming for a more premium, customizable, and potentially PC-like experience with its next-generation Xbox console. But the success of this approach will depend on how well the company can deliver a polished and appealing user experience.