Technology7/24/2025Bloomberg

Saudi Football Club Acquired by Harburg in First Foreign Deal

Saudi Football Club Acquired by Harburg Group in Landmark Deal In a groundbreaking move, a Saudi Pro League football club has been acquired by Harburg Group, a global sports firm founded by foreign investor Ben Harburg. This deal marks the first of its kind for the kingdom, signaling a shift in the Saudi sports landscape. The acquisition aims to leverage Harburg Group's expertise and resources to develop the acquired club, with plans to enhance its infrastructure, coaching, and player development. The move is seen as a strategic step to strengthen Saudi football and promote the country's growing presence in the global sports industry. The deal represents a significant milestone in Saudi Arabia's efforts to diversify its economy and attract foreign investment, particularly in the sports sector. It also aligns with the kingdom's broader vision to showcase its potential on the international stage and foster greater engagement with the global sports community.

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