Technology9/17/2025Bloomberg

Amazon Revamps AI Agent for Online Sellers Roiled by Trade War

Amazon Revamps AI Agent for Online Sellers Roiled by Trade War

Amazon.com Inc. has updated its AI agent for online merchants, aiming to assist sellers navigate the challenges posed by the ongoing US-China trade war during the upcoming holiday shopping season. The AI agent is designed to help sellers manage their inventory, pricing, and other crucial aspects of their businesses more effectively. The upgrade comes as the trade dispute between the US and China has created uncertainty and disruption for many e-commerce businesses that rely on cross-border trade. By leveraging the enhanced AI capabilities, Amazon hopes to empower its online sellers to adapt to the changing market conditions and make more informed decisions about their operations. This move underscores Amazon's commitment to supporting its seller community and ensuring a smooth holiday shopping experience for both merchants and customers.

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