Conduct rules are coming for Google and Apple in the UK

The UK government has announced plans to introduce new conduct rules for tech giants like Google and Apple. These rules will impose EU-style restrictions on their app stores, aiming to create a more level playing field for businesses and consumers. The proposed regulations will prohibit the companies from favoring their own services over those of competitors, ensure fair and transparent access to app stores, and prevent the imposition of unfair terms and conditions on app developers. The rules are part of the UK's broader efforts to strengthen digital competition and address concerns about the dominance of large tech platforms. The government believes these measures will foster innovation, improve consumer choice, and protect the interests of smaller businesses. The announcement comes as the UK and other countries around the world grapple with the growing power and influence of tech giants. The new conduct rules are expected to have a significant impact on the app store ecosystem and the broader digital landscape in the UK.