‘PUBG’ Creator Krafton’s Profit Dips for First Time in Two Years

Krafton Inc., the creator of the popular battle royale game PUBG: Battlegrounds, has reported a decline in profit for the first time in two years. The company's earnings were affected by a seasonal slowdown in its flagship title, despite contributions from other offerings. The company's operating profit for the fourth quarter of 2022 fell to 95.3 billion won ($76.5 million), down from 228.4 billion won a year earlier. This represents a significant decrease compared to the previous two years, where Krafton had experienced consistent growth. The decline in profit is attributed to the seasonal nature of the gaming industry, where player engagement and revenue tend to fluctuate throughout the year. While PUBG: Battlegrounds remained a significant contributor to Krafton's overall performance, the company's diversification efforts, including the launch of new games and services, were not enough to offset the impact of the seasonal slowdown. Despite the recent dip, Krafton remains optimistic about its long-term prospects and continues to invest in the development of new and innovative gaming experiences.