Technology8/18/2025TechCrunch

Hank Green’s Focus Friend app is climbing the App Store charts — and it’s extremely cute

Hank Green’s Focus Friend app is climbing the App Store charts — and it’s extremely cute

Hank Green, the popular YouTuber, has created a new app called "Focus Friend" that is rapidly climbing the App Store charts. The app is designed to help users stay focused and on task by using a cute, anthropomorphic bean character as a visual representation of their progress. The app's premise is simple: the bean's knitting project depends on the user's ability to stay focused. If the user becomes distracted, the bean's knitting project will be disrupted, and the bean will visibly express its disappointment. This emotional connection with the bean is intended to encourage users to remain focused and avoid distractions. The app has gained significant popularity, particularly among productivity-focused individuals and students. Its unique approach to task management, combined with its charming and endearing visual design, has resonated with users and contributed to its rapid rise in the App Store rankings.

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