Sony insists Xperia phones are ‘very important’ to it
The article discusses Sony's insistence that its Xperia phone brand is "very important" to the company, despite the recent struggles faced by the Xperia 1 VII flagship. Key points: - The Xperia 1 VII has been plagued by problems, including skipping the US market and having to halt sales due to defective models. - Sony has also axed the smaller Xperia 5 line and there are no signs of a new Xperia 10 VII. - In the past, Xperia mattered to Sony because it held a significant share of the Japanese phone market, but that is no longer the case. - Despite these issues, Sony's CFO, Lin Tao, stated that the Xperia brand is "a very important business" for the company. The article questions why Sony considers the Xperia brand important, given the recent problems and declining market presence.
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