Chrome will now display AI reviews of online stores
Google has introduced a new feature in its Chrome web browser that displays AI-generated reviews of online stores. The feature is available by clicking an icon next to the web address, which then provides information on the store's overall reputation, including product quality, pricing, customer service, and return policy. The AI-generated reviews are created by scanning user reviews from various partners, such as Reputation.com, Reseller Ratings, ScamAdviser, and Trustpilot. Currently, the feature is only available for US shoppers and in the English language, and it is limited to the desktop browser. Google's move is seen as an effort to compete with Amazon, which already uses AI to summarize product ratings. The feature is part of Google's broader efforts to integrate AI into the shopping experience, including the ability to virtually try on clothing and makeup, and improved price tracking.
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