It’s not too late for Apple to get AI right

In a rapidly evolving tech landscape, Apple still has an opportunity to take the lead in the AI-powered app era, despite facing challenges from competitors like OpenAI's ChatGPT. While Siri, Apple's virtual assistant, has been criticized in the past, the company's deep ecosystem and focus on user privacy could give it an advantage. As OpenAI launches its ChatGPT app platform, which allows developers to integrate the AI chatbot into their applications, Apple's ability to leverage its extensive user base and tight integration across its devices could be a key differentiator. Additionally, Apple's emphasis on user privacy may appeal to consumers who are concerned about the potential misuse of their personal data. However, Apple will need to act quickly and decisively to enhance Siri's capabilities and ensure its AI-powered offerings can compete with the rapidly evolving landscape. The article suggests that Apple's success in the AI-driven app era will depend on its ability to adapt and innovate, while maintaining its commitment to user privacy and security.