Technology7/30/2025Engadget

Showrunner, an AI-powered streaming service, launches in alpha this week

Showrunner, an AI-powered streaming service, launches in alpha this week

Showrunner, an AI-powered streaming service launched by startup Fable, is now in alpha testing. The service allows subscribers to generate animated scenes, view content created for Fable's AI-generated shows, and even insert themselves into the animations. Subscribers will pay $10-$20 per month for credits to generate new scenes. Fable's initial offerings include "Exit Valley," a Family Guy-inspired comedy about Silicon Valley culture, and "Everything is Fine," a comedy about a stranded couple. The company's long-term vision is to create a "Toy Story of AI" where subscribers can generate endless new scenes of popular characters. While the technology has improved, the service's success remains uncertain as creative professionals remain skeptical about AI's role in content creation, and it's unclear if viewers want to generate their own content.

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