Substack writers can now direct US readers to (often cheaper) web-based subscriptions on iOS

Substack, the popular newsletter platform, has announced a new feature that allows its writers to direct US-based readers to their web-based subscriptions on iOS devices. This change is significant as it provides an alternative to Substack's in-app purchases, which typically come with a higher price tag due to Apple's 30% commission. By directing readers to the web-based subscription option, writers can offer their content at a lower cost, potentially saving subscribers money. This move is seen as a response to Apple's policies, which have been criticized by various app developers and content creators who argue that the company's commission fees limit their ability to offer affordable services. The article notes that this feature is currently available only for US-based readers and that Substack writers can choose to continue offering in-app purchases or direct readers to the web-based alternative. The change is expected to provide more flexibility and control for Substack's writers as they navigate the complex landscape of digital content distribution.