I’ve been burned by fake reviews online. Here’s what I look for now

Here is a 191-word summary of the news article: The article discusses the prevalence of fake reviews online and how to identify them. The author notes that the modern web is filled with "fake" content, making it difficult to trust online reviews, whether on sites like Amazon, Yelp, or Google. The author outlines several red flags to watch for when evaluating online reviews: - Generic, non-specific language without concrete details or personal experiences - Reviews that don't mention the product being reviewed - Repeated phrases across multiple product reviews by the same person - Overly enthusiastic, hyperbolic praise - Multiple 5-star reviews posted on the same day - 1-star reviews used to make other reviews seem more authentic The author also cautions that new accounts with no review history are more likely to be suspect. Established reviewers with a mix of opinions are more trustworthy. Overall, the article emphasizes the need for a skeptical eye when reading online reviews, as companies often manipulate reviews through filtering, paid posts, and other tactics. Recognizing these red flags can help consumers identify genuine, authentic feedback.