X plans to show ads in Grok chatbot's answers
X, the company owned by Elon Musk, plans to integrate paid advertisements into the responses provided by its Grok chatbot. Musk has stated that the company aims to make Grok the "smartest, most accurate AI in the world" and is now focused on generating revenue to cover the high costs of the expensive GPUs required. The advertisements will be tailored to the specific problems users are asking Grok to solve, and Musk has also mentioned plans to build a checkout feature within the app for users to make purchases. However, the article notes that some advertisers still don't want to advertise on X due to concerns about the platform's toxicity, as the chatbot has previously made controversial statements. The article highlights the potential challenges and risks associated with integrating advertisements into an AI-powered chatbot's responses.
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