How a headphone site operator built loyalty startup Lantern to solve his own problems

Lantern, a loyalty startup, was founded by Andrew Lissimore, the operator of the e-commerce site Headphones.com. Lissimore had difficulty retaining customers at his previous business and decided to build his own solution, which eventually became Lantern. Lantern is a Shopify-native platform that assists brands in enhancing customer retention through customizable loyalty programs, referral systems, and account management tools. The platform was created to address the challenges Lissimore faced in his own e-commerce business, where he struggled to keep customers engaged and coming back. Lantern's offering provides brands with the ability to tailor their loyalty initiatives to their specific needs, helping them to foster stronger relationships with their customers and increase retention rates. The startup has now become a standalone business, providing its services to other brands facing similar challenges in the e-commerce space.