Technology7/21/2025•TechCrunch
Grok’s AI companions drove downloads, but its latest model is the one making money
The article discusses Grok, an AI company, and its recent developments. Grok's AI companions reportedly drove downloads, but its latest model is the one generating revenue. The company has introduced an expensive new subscription offering, coinciding with the launch of Grok 4. Even a small increase in the number of paying subscribers could significantly boost Grok's iOS revenue. The article suggests that Grok's focus has shifted from driving downloads to monetizing its latest AI model through the new subscription service. While the AI companions may have been popular, the company's focus seems to be on generating revenue from its latest AI offering.
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